The global popularity of Authentic Asian Cuisine continues to exhibit unprecedented demand. This growth is aligned with several consumer trends, including a focus on enhanced healthy menus, engagement with plant-based diets, speed of service, and social media, all in partnership with the convenience of online ordering and home delivery. Music (K-Pop), Movies, Design, and Fashion also contribute to the current awareness of everything Korean and the demand for Korean Cuisine has developed in unison.

In the past few years, there has been a global explosion of ethnic restaurants, both dine-in and quick-service, offering an expanse of menu choices, seducing the most pedant diner. This evolution has been in response to not only a change in urban lifestyle and a shift in consumer demand for healthier food options but also a distinct change in people’s economic behavior.  The UK is not isolated from these influences, and quick-service restaurants are predicting substantial growth for many years to come. Consumers are welcoming casual dining brands like Stickbug that provide an immersive experience, an innovative offering and exhibit a seamless customer experience.

Experienced investors understand the importance of human capital.  The management team behind Stickbug have a proven successful track record of creating and scaling food concepts.